Direct Prime Care — direct primary care in Winter Haven, FloridaDirect Prime Care

Membership

Direct Primary Care membership and pricing

One monthly fee paid directly to the practice for the primary-care services described in your membership agreement. $0 enrollment fee. Month-to-month membership. Cancel any time with 30 days' written notice; no long-term contract.

Pricing

Choose your membership

Individual

One member

$99$125/ mo

Promotional price until Nov 1

Couple

Two members

$175$199/ mo

Promotional price until Nov 1

Children

Age 0 – 17

$65$85/ mo

Promotional price until Nov 1

Family

Two adults + children

$229$299/ mo

Promotional price until Nov 1

Up to 4 people

Enrollment

$0 enrollment fee

Billing

Billed monthly to your card on file.

Cancellation

Month-to-month membership. Cancel any time with 30 days' written notice; no long-term contract.

What's included

  • Longer appointments — More time to discuss your health, your questions, and your plan.
  • Primary care visits — Routine, preventive, and acute primary care included according to your membership terms.
  • Preventive medicine — A deliberate focus on prevention and long-term health.
  • Chronic condition management — Ongoing management of common chronic medical conditions.
  • Direct physician relationship — A smaller patient panel allows for more personalized care.
  • Transparent pricing — You know what your primary-care membership costs before you join.
  • Care navigation — Help coordinating specialists, imaging, and outside services.

Not included: hospital and emergency care, specialty care, imaging, surgery, and medications, unless specifically stated in your membership agreement.

Direct Primary Care membership is not health insurance. Members should maintain appropriate insurance or other coverage for services outside the membership, including emergencies, hospitalization, specialists, imaging, and other services not included in the membership.

Direct Primary Care membership is not health insurance. Members should maintain appropriate insurance or other coverage for services outside the membership, including emergencies, hospitalization, specialists, imaging, and other services not included in the membership.

Included

What membership includes

Inclusions are defined by your membership agreement. The practice does not promise unlimited care.

Longer appointments

More time to discuss your health, your questions, and your plan.

Primary care visits

Routine, preventive, and acute primary care included according to your membership terms.

Preventive medicine

A deliberate focus on prevention and long-term health.

Chronic condition management

Ongoing management of common chronic medical conditions.

Direct physician relationship

A smaller patient panel allows for more personalized care.

Transparent pricing

You know what your primary-care membership costs before you join.

Care navigation

Help coordinating specialists, imaging, and outside services.

Scope

What membership does not cover

  • Emergency and hospital care
  • Specialist consultations and procedures
  • Imaging performed outside the practice
  • Surgery
  • Prescription medication costs, which are billed by the pharmacy
  • Services listed as separate on the pricing cards

Membership agreement

  • This Direct Primary Care Membership Agreement is a placeholder. Final legal language will be supplied by the practice before launch.
  • Membership is a monthly fee paid directly to the practice for the defined primary-care services described in the membership terms. Membership is not health insurance.
  • The member agrees to maintain appropriate coverage for services outside the membership, including emergency care, hospitalization, specialty care, imaging, and prescription medications.
  • Membership is month-to-month and may be cancelled by either party with 30 days' written notice. Fees already paid for the current month are non-refundable.
  • Medical records and protected health information are maintained in the practice's HIPAA-compliant medical record system, not on this website.

Weight management

Weight management fees

Medical weight management is available with or without a primary-care membership. Active members pay a reduced monthly fee.

Initial Medical Evaluation

$75.00one-time

A comprehensive physician evaluation and an individualized plan.

  • Comprehensive physician evaluation
  • Medical and weight history review
  • Metabolic risk assessment
  • Personalized treatment recommendations
  • Written treatment plan
Medication not includedLabs not included
Schedule Discovery Visit

Weight Management Membership

$99.00per month

$49.00 for active DPC members

Ongoing physician-guided management, monitoring, and adjustments.

  • Follow-up visits with Dr. Shvets
  • Progress monitoring
  • Medication management when clinically appropriate
  • Treatment adjustments
  • Nutrition and lifestyle guidance
Medication not includedLabs not included
Schedule Discovery Visit

Treatment recommendations are individualized following medical evaluation. Prescription medication may be offered when clinically appropriate.

About medical weight management →

Common questions

Membership questions

How much does Direct Primary Care membership cost?

Membership is billed monthly and priced by household type: individual, couple, children and family. Current pricing, including any promotional pricing, is shown on this page.

Is there an enrollment fee?

No. There is no enrollment fee.

Does membership replace health insurance?

No. Membership is not health insurance. It covers defined primary-care services provided by this practice. Keep appropriate coverage for emergencies, hospitalization, imaging, specialists and surgery.

Can I cancel?

Yes. Membership is month-to-month and can be cancelled with 30 days' written notice.

Can I pay with an HSA or FSA?

Whether a direct primary care membership fee is eligible depends on your plan administrator and current tax rules. Ask the office and confirm with your plan administrator before assuming eligibility.

Do you accept insurance?

The practice does not currently accept insurance for membership primary care. Your coverage can still be used for outside services such as labs performed elsewhere, imaging, specialists and hospital care.

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